La Pidzz

La Cage - Brasserie Sportive

The Pizza Powerplay that dethroned the burger.

The challenge

Launching Pidzz at La Cage – Brasserie Sportive tapped into Quebec’s hunger for great Pizza and great sports alike. With 4 new wood-fired pizzas hitting the menu, we needed to spark curiosity and drive foot traffic.

The solution

Our integrated approach hit the mark. We sponsored TVA Sports during the NHL playoffs, integrating seamlessly with penalty box moments. Radio partnership with Énergie 94.3 brought ‘La toune payante’ to airwaves, engaging listeners in contests and online buzz. But we didn’t stop there. We infiltrated the sports and hockey sections of Journal de Montréal and Journal de Québec, tantalizing readers with mouthwatering pizza ads.

Results

La Pidzz became the top seller within weeks, dethroning even the most beloved burgers. With over 6.7m impressions in only 5 weeks, It’s a testament to the power of strategic marketing and the irresistible allure of great pizza.

4x

Impressions generated over contracted.

19x

Interactions per Facebook post compared to follower count.

3x

Online engagement over benchmarks.

676 190$

Media Value Generated
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