Embracing our core value of Generosity, we put our ‘Give, then give more’ approach to task to address the challenge. Leveraging our extensive network of clients and media partners, we maximized the impact of Tel-Aide’s modest media budget. We successfully secured a valuable partnership for our advertising campaign, which included PSA messages and live mentions on Rythme FM COGECO. To further enhance the campaign’s visibility, we utilized targeted programmatic advertising displays and secured high-frequency print media placement in the Journal de Montreal throughout November. Additionally, we negotiated a digital superboard campaign across Montreal with Outfront, resulting in significantly increased impressions. Central to our strategy was the utilization of the popular radio personality Julie Bélanger as the campaign spokesperson. Her on-air mentions and personal endorsements significantly amplified the reach and credibility of our campaign. In this effort, we gave our time, energy, and expertise, while the community responded by giving even more.