We worked with the client to define a series of original strategies and tactics tailored to the DNA of each brand. For instance, we gave a nod to the distinctive yellow of Ungava Gin by taking over the Lumiquai displays on the yellow line of the Metro between Longueuil and Berri-UQAM during Montreal’s summer festival season. We also dominated the 40 digital column faces in downtown Montreal during the summer. Additionally, we created and tailored content marketing in the form of articles, recipes, and gift lists in collaboration with La Presse during the holiday season, as well as with magazines like Coup de Pouce and Canadian Living. We sponsored all the premieres of Radio-Canada’s four major original series for the 2022 and 2023 television seasons, with active integrations in shows such as Bonsoir Bonsoir.