William J Walter

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william-saucissier

THE CHALLENGE

Fine-sausage manufacturer, William J. Walter Saucissier, a franchised business with locations across Quebec gave PROJETDEKIP the mandate to expand the brand, publicize its history and festive local flair, create a presence on social media as well as develop a marked increase in sales.

THE SOLUTION

In order to respond to the clients’ various objectives, PROJETDEKIP proposed a mixed media campaign, both commercial and promotional, geographically targeting the markets surrounding franchises and diffused in Real Time Planning (RTP) based on weather conditions. The campaign, using the theme Win a BBQ Party in Your Backyard, was developed in collaboration with the Énergie radio station and host Ben K7 as well as two partnering products—Napoleon grills and MONS beer — increasing media distribution. Activating social media allowed the contest, various promotions and original content to be diffused to a vast audience.

THE RESULTS

In addition to creating brand loyalty and exponentially increasing its social media following, July 2016 marked historical record high sales never seen since the company was founded in 1986.

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  • Publicité Le roi du BBQ
  • Publicité du concours Radio Énergie
  • william-walter-saucissier
  • william-walters-bbq-energie