Estérel

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THE CHALLENGE

Estérel Resort, a magnificent vacation resort nestled lakeside deep in the Laurentian Mountains, has an ambitious objective for online and $150 increment gift card sales.

THE SOLUTION

Working in collaboration with the Énergie 94.3 network, PROJETDEKIP established a game plan including:

  • A radio campaign consisting of 30-second advertisements aired more than 282 times;
  • Celebrity endorsements by means of live quotes to boost the centre’s notoriety;
  • A contest Gâte-là, elle va te gâter including prize drawings targeting men who are typically last minute in purchasing gifts for their significant others promoted via radio, web and mobile devices.

THE RESULTS

Sales of online gift certificates increased very quickly during the promotional period, resulting in more than 140 % of the initial goal, as well as generating a data base that can be reused for future marketing campaigns. The client has reiterated time and again their commitment to PROJETDEKIP, which has now developed various other marketing campaigns for the Estérel Resort.

Television
Radio
Billboard
Printing
Digital
Social media
event
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