THE CHALLENGE
The goal of the Complètement Poireau! marketing campaign, under the ownership of the company Les Cultures de chez nous, was to lead consumers to the www.completementpoireau.ca website in order to maximize downloads of their interactive recipe book and ultimately boost sales for this little-known & Quebec-grown vegetable.
THE SOLUTION
In collaboration with Zeste, PROJETDEKIP proposed a rigorous campaign aired on specialized networks including:
- Creative Scheduling Schemes (CSS) in the brand colours announcing evening TV programming
- 5-second dot-spot advertisements inviting television viewers to go online and download the recipe book
- Facebook marketing campaign promoting contests on the website complètementpoireaux.com
THE RESULTS
In addition to a record number of interactive recipe book downloads during the promotional period, Les Cultures de chez nous and PROJETDEKIP now have now developed a consistent business relationship where we can guide our client with brand growth advice all year long.